Station groups reap great benefits by automating and streamlining their workflow across channels with the capability to consolidate.  GEN21 with Multichannel support enables broadcast groups to manage scheduling, ad placement, media handling and playout operations across their channels using single application installation that minimizes potential for errors and achieve peak efficiency. GEN21 helps broadcasters optimize content utilization through cross-channel runs sharing. Support for cross-channel promotions and ad placements enable effective utilization of inventory avoiding preemptions and make goods.

√    Launch new channels easily & quickly
√    Single database to support analysis at station level and consolidation at group level
√    Consolidated database that runs multi-station configurations without hampering performance
√    Media Content management and optimization tools that accurately track available inventory
√    Optimized spot placement and inventory utilization to avoid write-offs.