GEN21 Multiplatform Ad management addresses the challenges faced by ad agencies and advertisers in managing campaigns across discrete and disparate platforms. The integrated solution for broadcast ad placement and online media digital advertising equips the publisher to centrally manage inventory and effectively monetize across platforms. GEN21 Multiplatform Ad management solution brings about effective creation, administration of digital ad insertion, tracking of campaign with ad targets across multiple ad platforms including linear broadcast, on-demand and online.
- Multiplatform Campaign bookings
- Managing Ad budgets
- Aggregation of ad inventory
- Sell to advertisers across platforms
- Bifurcation to Broadcast and Digital Media Ad bookings based on budgets
- Integrated Ad Server for Seamless Online digital ad placements
- Targeted placement of online Ads
- Multiplatform campaign execution
- Multiple PO types, Packages and restrictions support
- Built-in system-based placements and notifications
- Ad Statistics tracking
- Interface to Broadcast Management System
- Central Data consolidation and Analytics
- Centrally managed ad tracking and Reconciliation
- Reconciliation and Billing for Multiplatform campaign
- Campaign Analytics
Campaign Order Booking
GEN21 Multiplatform campaign management module helps manage Order booking for both
– Broadcast spots
– Online advertisements on digital properties
Campaign Order Execution
GEN21 booking mechanism performs validations before the Ads are confirmed for Transmission. Order details for online advertisements are sent to Ad server system
- Broadcast spots
– placed in relevant segments
– booking mechanism validates positioning of spots
– on finalization, spots are sent in Transmission logs for airing
- Online advertisements
– Ad schedule with digital content shared to Ad server
– Campaign created and scheduled for execution in Ad server
– Generate ad placement statistics
Campaign Execution Proof
Online ad executions are measured in terms of visible impressions.
A visible impression is counted when at least 50% of the ad is visible in the user’s viewport for one second or more. Ad visibility can be activated on a campaign at ad unit level and works immediately upon activation. Campaign proof is provided with following details:
- Impressions
- Clicks
- CTR – Click Through Rate
- ECPM – Effective Cost Per Mille (thousand impressions)
Campaign Billing
GEN21 Billing module empowers to generate invoices, log proof and tax invoices, receipts, credit notes etc. Billing system manages the workflow and maintains audit trail for Billing Operations.
- Auto/manual generation of airtime/non-airtime invoices
- Produces Invoice, Log Proof, Tax Invoice, Credit Notes
- Localized Tax Invoice formats
- Posting to Account Receivable system
- Facility for Verification of Online Ad execution
- Flexible Reconciliation from single point
- Consolidated Billing for Ads booked on mixed media
Benefits for Publishers
- Book Orders at Single point for Ad placements in Broadcast and Online media
- Benefit of seamless integration for placements, execution, reconciliation and billing of multiplatform Ad bookings
- Earn more from inventory by accurately pricing ads according to the value of your ad un
- Ad Visibility gives statistics that show exactly which ad units are the most effective, that enables identification premium inventory that can be sold for higher CPM
For Advertisers
- Increased ROI by optimizing campaign’s performance according to the visibility rate of booked
- online ad units.
- Ability to Compare campaign performance across different ad units, and different websites to make the most out of media spend.
- Ability to make well-founded business decisions much faster with campaign analytics.
- Online advertising provides knowledge of customer’s exact level of engagement.
